He will be trying to make a (partial?) living out of it by charging membership for certain privileges (right now, the ability to comment on posts) and accepting contributions and advertising. Considering the number of other contributors to the site, this will probably take some time. But I truly wish him success.
I could certainly use a little extra cash, if I could find a way to do it that doesn't annoy my readers. Should I put on a contribution button on my page? Reinstate Google Ads?