My son Eitan only used to play strategic computer games (although he would often used cheat codes, apparently playing it more for the destruction than the strategy). I bought Battle Cry for him, but aside from liking the pieces, he didn't seem to take to the game, wanting a lot more complicated rules.
Then I found him an ASL player (Ran), and he took to it, playing with our game group now once every few weeks when Ran is available. Interestingly, he is now starting to play with Battle Cry a bit more, with my other son Saarya, and introducing it to his friends. I think ASL awakened something in him, the desire to play with others, and not just with the computer. As he feels that ASL is too complicated for his friends, he is looking at BC in a new light, as something he and his friends can do together (most of the time he is with his friends they hang out wondering what to do).