A Bump in the Road

I would just like to give a shout out to the guy or gal who came up with the idea of having visitors to a website pay to not see ads. The idea is based on the following premise:

The people who have money, or are willing to spend money, do not see advertisements. The people who don't have money, or are not willing to spend money, see advertisements.

What a brilliant concept. I expect this idea to have a long lifespan.

Yehuda

Technorati tags: Advertising