Wednesday, August 29, 2007

Foxmind Israel

I had a little chat last night with Dror, one of the the co-owners of Foxmind, and director of Foxmind Israel. I wondered how Foxmind got to be so well represented in Israeli toy stores. Turns out that one of the co-owners lives in Israel.

The contact was made because Sekkoia (Blokus) was kind enough to send me a copy of Blokus Trigon to review (I wasn't promised anything when I wrote the article about them, by the way). Blokus is represented in Israel by Foxmind.

All of the traditions of who publishes what games change depending on which country you're in. Europe is one thing, America something else, and Israel yet something else.

In Israel, major publisher names on the better games in the stores include GameWright, Winning Moves, and Foxmind. The same games would have different publishers, and sometimes I think even reversed publishers, in some other country. Such is how licensing works.

Anyhoo, Foxmind publishes their own games as well as other publishers' games, and is also working on versions of online games. They have two up right now. If you take a look at some of the games in their catalog you'll notice a number that are not on BGG yet, as they've not been translated into English or distributed out of Israel. Dror hopes this will change, soon.

And by the way, their best-seller in Israel? Rat-a-Tat Cat. Despite the fact that some segments of the Israeli population won't buy card games with pictures of cats or rats on them.



Soccer Dad said...

Same thing with Candy. Kit Kat is manufactured by Hershey's in the state but by Nestle or Cadbury in Europe.

I wonder how many other products there's this kind of divergence.

Yehuda Berlinger said...

Huh. I never noticed that. Thanks, SD.